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7 Up
A 7up Bottle
A 7 Up Bottle.
Description
Flavor: Lemon-Lime
Color: Clear      
Details
Current Status: Permanent Flavor
Locations Available: Various countries across the world.
Year(s) Available: 1929 - Present
Related Flavors: N/A
Related Promotions: N/A
Gallery

7 Up is a clear, lemon-lime, caffeine-free natural flavored soda established in the early years of 1920 by Charles Leiper Grigg of the Howdy Corporation in Saint Louis, United States of America, after two years of testing 11 different recipes. Originally named "Bib-Label Lithiated Lemon-Lime Soda", the 7 Up brand was born in 1929, two weeks before the historic Wall Street crisis.

History Edit

7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1948. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to "7 Up Lithiated Lemon Soda" before being further shortened to just "7 Up" by 1936.

A myth exists that the 7 Up name comes from the drink having a pH over 7. That would make it neutral or basic on the scale; however, this is not the case, as the 7 Up pH is close to 3.79, similar to other drinks of the type. The real origin of the name is unclear, though Britvic claims that the name comes from the seven main ingredients in the drink, while others have claimed that the number was a coded reference to the lithium contained in the original recipe, which has an atomic mass around 7. Britvic also claims that the name be a result of the fact that 7 Up was bottled in 7-ounce bottles (Coca-Cola and most other soft drinks were bottled in 6-ounce bottles).

Westinghouse Electric Corporation bought 7 Up in 1969 and sold it in 1978 to Philip Morris, who then in 1986 sold it to a group led by the investment firm Hicks & Haas. 7 Up merged with Dr Pepper in 1988; Cadbury Schweppes bought the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes merger (1969) Cadbury Schweppes in 2008.