7 Up Gold
A 7up Gold Glass Bottle
7up Gold Can Design.
Flavor: Spicy Cinnamon Ginger
Color: Brown      
Current Status: Discontinued
Locations Available: United States
Year(s) Available: 1987 - May 1989
Related Flavors: Vernor's Ginger Ale
Related Promotions: N/A
7 Up Gold and Diet 7 Up Gold was a spice-flavored 7 Up that was released for a short time in 1987 until May of 1989 where it became discontinued.

History Edit

7 Up Gold was released in 1987. Even though 7 Up's marketing slogan at that time was "Never Had It, Never Will" (referring to caffeine), 7 Up Gold included caffeine as an ingredient.

It introduced by 7 Up in the hopes of capturing 1% of the cola market, which at the time was $26.6 billion.

However, it only captured 0.1% of the market because people were confused by 7 Up marketing a dark-colored soft drink with caffeine, so it was discontinued in Early 1989. The 7up Gold recipe was actually an unused Dr. Pepper invention.