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Crystal Pepsi
Crystal Pepsi Bottle
A Crystal Pepsi Bottle.
Description
Flavor: Clear Cola
Color: Clear      
Details
Current Status: Current Flavor
Locations Available: United States, Canada, Germany, Spain, United Kingdom, Australia, Europe, 7-Eleven convenience stores in the U.S (Slurpee)
Year(s) Available: United States : Early 1992 - Early 1994; 2015 (giveaway only); 2016; 2017; 2018
Canada : Early 1992 - Early 1994; 2016; 2017
Germany : 1996
Spain : 1994
United Kingdom : ????
Australia : ????
Europe : ????
Related Flavors: Crystal From Pepsi, Pepsi Clear
Related Promotions: Late 2015 Contest Promotion
Gallery

Crystal Pepsi is a clear Pepsi variant made by PepsiCo released in the United States from early 1992 and until early 1994. In 2015, 2016, 2017, and now 2018, Crystal Pepsi is re-released again for a limited time in various dates because due of very high demand. It is notable for a fanatical revival by the public decades later, leading to a corporate response with these re-releases.

HistoryEdit

In the early 1990s, a marketing fad equating clarity with purity began with the remake of Ivory soap from its classic milky solution; the idea spread to many companies, including PepsiCo. Crystal Pepsi was marketed as a caffeine-free "clear alternative" to normal colas, equating clearness with purity and health. Its marketing slogan was "You've never seen a taste like this". Clearly it didn't catch on. It was sold in Canada and the United States, and for a short time in the UK, and Australia Crystal Pepsi was sold for a longer time in Europe in the early 90's.

In early 1992, PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramenton, Dallas, and Providence, and the product generated a positive response. Pleased with the results, PepsiCo launched the cola on April 12, 1992, and began to sell it nationwide in 1993. A large marketing campaign was launched, for which the company invented the world's first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen's hit song "Right Now" premiered on national television on January 31, 1993, during Super Bowl XXVII. Another marketing ploy was to give out full sized sample bottles with the Sunday paper deliveries such as the Boston Globe in Massachusetts. In its first year, Crystal Pepsi captured a full percentage point of U.S. soft drink sales, approximately $474 million. Coca-Cola followed suit by launching Tab Clear on December 14, 1992.

Initial sales were good but quickly fell. By fall 1993, Pepsi pulled the drink off the market, and the final batches were delivered to retailers during the first few months of 1994. Pepsi returned several months later with a reformulated citrus drink titled Crystal From Pepsi, but this was short-lived as well.

Due to the hard work and determination of LA Beast and his followers, Crystal Pepsi officially returned to store shelves in the U.S. and Canada in August 2016, but only until early October.

In December 2015, Pepsi announced that they would release Crystal Pepsi, and Mountain Dew Pitch Black for 1,050 lucky people would have the chance to win a special limited run of Crystal Pepsi, and Mountain Dew Pitch Black. The first person who ever received a 6 pack of small Crystal Pepsi bottles is L.A. Beast in his video.

In various dates in 2016, and 2017, PepsiCo decided to re-release Crystal Pepsi in the United States, and Canada as a limited time offer.

On August 11, 2017, PepsiCo announced that Crystal Pepsi was making it's final release around the next week of the announcement. A few days later, Crystal Pepsi made it's final release to store shelves in some parts of United States, and Canada. It lasted around from August 2017, and until December 2017 where Crystal Pepsi was later discontinued.

On July 31st, 2018, L.A. Beast posted a tweet stating that PepsiCo will be bringing back Crystal Pepsi again on store shelves, on approximately August 8th, 2018. It is unknown whether this release is a limited edition release, or a permanent release. Unlike previous releases, which occurred in the United States as well as Canada, the 2018 re-release will not happen in Canada.

Pepsi ClearEdit

In 2005, a new clear Pepsi was sold in Mexico as Pepsi Clear for a limited time.

On August 22, 2008, PepsiCo filed for trademarks on the product names "Pepsi Clear" and "Diet Pepsi Clear".

MarketingEdit

Yum! Brands Chairman David C. Novak is credited with introducing the Crystal Pepsi concept. In a December 2007 interview, he stated :

It was a tremendous learning experience. I still think it's the best idea I ever had, and the worst executed. A lot of times as a leader you think, "They don't get it; they don't see my vision." People were saying we should stop and address some issues along the way, and they were right. It would have been nice if I'd made sure the product tasted good. Once you have a great idea and you blow it, you don't get a chance to resurrect it.

Revival SpeculationEdit

In September of 2014 The Coca-Cola Company re-introduced the soft drink Surge, leading to speculation in the public and amongst media about the return of Crystal Pepsi.

As of December 9th, 2015, PepsiCo has revealed the revival of Crystal Pepsi.