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Crystal Pepsi
Crystal Pepsi Bottle

A Crystal Pepsi Bottle
Description
Flavor: Cola
Color: Cola-Clear     
Details
Current Status: Discontinued
Locations Available:

United States, Canada, United Kingdom, Australia, Europe, 7-Eleven convenience stores in the U.S (Slurpee)

Year(s) Available:

Early 90's; Summer 1992 - Early 1994; 2015 (giveaway only); 2016; 2017

Related Flavors: Crystal From Pepsi
Related Promotions: Late 2015 Contest Promotion
Gallery

Crystal Pepsi was a caffeine-free soft drink made by PepsiCo from the Summer of 1992 to early 1994. It was marketed as a caffeine-free "clear alternative" to normal colas, equating clearness with purity and health. Its marketing slogan was "You've never seen a taste like this" Clearly it didn't catch on. In Canada and the United States, and for a short time in the UK, and Australia Crystal Pepsi was sold for a longer time in Europe in the early 90's.

HistoryEdit

In the early 1990s, a marketing fad equating clarity with purity began with the remake of Ivory soap from its classic milky solution; the idea spread to many companies, including PepsiCo. Crystal Pepsi was marketed as a caffeine-free "clear alternative" to normal colas, equating clearness with purity and health. Its marketing slogan was "You've never seen a taste like this".

In Summer 1992, PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramenton, Dallas, and Providence, and the product generated a positive response. Pleased with the results, PepsiCo launched the cola on April 12, 1992, and began to sell it nationwide in 1993. A large marketing campaign was launched, for which the company invented the world's first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen's hit song "Right Now" premiered on national television on January 31, 1993, during Super Bowl XXVII. Another marketing ploy was to give out full sized sample bottles with the Sunday paper deliveries such as the Boston Globe in Massachusetts. In its first year, Crystal Pepsi captured a full percentage point of U.S. soft drink sales, approximately $474 million. Coca-Cola followed suit by launching Tab Clear on December 14, 1992.

Initial sales were good but quickly fell. By fall 1993, Pepsi pulled the drink off the market, and the final batches were delivered to retailers during the first few months of 1994. Pepsi returned several months later with a reformulated citrus drink titled Crystal From Pepsi, but this was short-lived as well. Due to the hard work and determination of LA Beast and his followers, Crystal Pepsi officially returned to store shelves in the U.S. and Canada in August 2016, but only until early October.

In December 2015, Pepsi announced that they would release Crystal Pepsi, and Mountain Dew Pitch Black for 1,050 lucky people would have the chance to win a special limited run of Crystal Pepsi, and Mountain Dew Pitch Black. The first person who ever received a 6 pack of small Crystal Pepsi bottles is L.A. Beast in his video.

In various dates around 2016 and 2017. Crystal Pepsi was a limited time offer.

On August 11, 2017, Pepsi announced that Crystal Pepsi is making it's final release around the next week of the announcement.

On August 14, 2017, Crystal Pepsi made it's final release to store selves.

Around November 2017. Crystal Pepsi was starting to be still be available through parts of areas in the US, and Canada.

Crystal Pepsi was later discontinued in December 2017.

Pepsi ClearEdit

In 2005, a new clear Pepsi was sold in Mexico as Pepsi Clear for a limited time. On August 22, 2008, PepsiCo filed for trademarks on the product names "Pepsi Clear" and "Diet Pepsi Clear".

MarketingEdit

Yum! Brands Chairman David C. Novak is credited with introducing the Crystal Pepsi concept. In a December 2007 interview, he stated :

It was a tremendous learning experience. I still think it's the best idea I ever had, and the worst executed. A lot of times as a leader you think, "They don't get it; they don't see my vision." People were saying we should stop and address some issues along the way, and they were right. It would have been nice if I'd made sure the product tasted good. Once you have a great idea and you blow it, you don't get a chance to resurrect it.

Revival SpeculationEdit

In September of 2014 The Coca-Cola Company re-introduced the soft drink Surge, leading to speculation in the public and amongst media about the return of Crystal Pepsi. As of December 9th 2015 PepsiCo has reavealed the revival of Crystal Pepsi.