Diet Pepsi is PepsiCo's diet variation of the popular soft drink with 0 calories and has to versions. The aspartame, and the aspartame free version.

History Edit

Diet Pepsi was originally created in the U.S. under the name Patio in 1963. Following a positive reception attributed to the shifting dietary habits and preferences among the Baby Boom Generation at the time, the drink was re-branded as Diet Pepsi the following year. It became the first diet cola to be distributed on a national scale in the United States.[1] Distribution was extended to the UK in 1983,[2] where it is also referred to as Diet Pepsi.[3] Distribution has since expanded to other countries around the world; though an alternate name is used in certain countries. In Italy,[4] Czech Republic,[5]Poland[6] Argentina,[7] Spain[8] Greece,[9] Turkey,[10] Russia, Ukraine,[11] and Brazil,[12] the beverage is known as Pepsi Light.

Diet Pepsi competed primarily with another diet cola named Tab in the 1960s and 1970s; however, The Coca-Cola Company introduced Diet Coke in 1982 and this product has since been the principal competing product to Diet Pepsi. As of 2010, Diet Pepsi represented a 5.3 percent share of all carbonated soft drink sales in the United States, and was ranked as the #7 soft drink brand by volume. In the same year, Diet Coke was recorded as having a 9.9 percent market share.[13]

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