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Pepsi Blue
Pepsi Blue Original Nice Bottle

An Original U.S. Pepsi Blue Bottle.
Description
Flavor: Berry
Color: Blue      
Details
Current Status: Indonesia, Malaysia, China, Asia, Vietnam and The Philippines: Permanent

United States, Canada, Japan, India, Mexico, Russia, Colombia, and Turkey: Discontinued

Locations Available:

United States
Canada
The Philippines
Mexico
Japan
Turkey
Indonesia
Malaysia
China
Asia
Vietnam
India
Russia
Columbia
Bali (Importer to East Malaysia)

Year(s) Available:

United States: August 2002-May 2004
Canada: August 2002-May 2004
The Philippines: 2002; 2011-2017
Mexico: 2002-2003; 2004-2005
Japan: 2003-2004
Turkey: 2003-2004
Indonesia: Mid-2004; ????-Present
Malaysia: ????-Present
China: September 2017-Present
Asia: ????-Present
Vietnam: ????-Present
India: 2003
Russia: 2003?
Columbia: ????-Present
Bali : 2017 (Importer to East Malaysia)

Related Flavors: Pepsi Blue Hawaii, Big Blue
Related Promotions: N/A
Gallery

Pepsi Blue (Also known in The Philippines as "Pepsi Pinas", and in Mexico as "Pepsi Blue Spice") was a berry Pepsi flavor that was first released in August of 2002 and then discontinued in May of 2004 in the U.S. and Canada. It returned as a limited edition soda for some other international markets, which is still available in some parts of China, Indonesia, Malaysia, Asia, Vietnam, and in The Philippines through out the years as far back of 2011.

History Edit

Pepsi Blue was introduced in August 2002 and discontinued in Canada and the United States in May of 2004, although it remains available in some parts in China, Indonesia, Asia, Vietnam, and in The Philippines. Its flavor was the result of taste-testing over 100 flavors over a 9-month period. It was designed to compete with Vanilla Coke, which was produced by The Coca-Cola Company of Atlanta, Georgia. The flavor of Pepsi Blue was described by Pepsi only as "berry" and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like after taste and much more sugary and syrupy than regular cola. It was tinted using Blue 1, a highly controversial coloring agent banned in numerous countries at the time. The move to make a brightly colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%.

Promotions Edit

Although heavily promoted by PepsiCo, including advertisements by the pop singer Britney Spears and the bands Sev and Papa Roach, as well as in the movies The Italian Job, and Garfield: The Movie, is widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth. Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Other promotions included handing out free bottles from a Pepsi Blue themed VW New Beetle at popular shopping centers around the country. Jolt Cola makes a similar beverage called Jolt Blue CX2; a blue raspberry soda in a battery shaped metal can with a flavor often described as like that of cotton candy. Pepsi Blue was also endorsed by Adam Vinatieri, and then New England Patriots kicker.

In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of the Ateneo Blue Eagles in the UAAP In 2011, Pepsi released Pepsi Blue in Metro Manila, Philippines as Pepsi Pinas. After the Pepsi Pinas was successful, it became a permanent product and renamed as Pepsi Blue. It is rare in bottles and cans but common as a fountain drink at Philippine 7-Eleven outlets. In India, Pepsi Blue was sold during the 2003 Cricket World Cup as a gesture of support to the Indian Cricket Team, the cricketers of which wear blue jerseys.

Gallery Edit