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Pepsi Blue is a discontinued Pepsi berry-flavored soft drink that is first released in August 2002 until May of 2004 as the discontinuation in the U.S. and Canada.

Pepsi Blue
Pepsi Blue Original Bottle

An Original Pepsi Blue Bottle.
Description
Flavor: Berry
Color: Cola-Blue     
Details
Current Status: Discontinued in some countries. Current in Indonesia, China, Vietnam and the Philippines.
Locations Available:

United States, Canada, Mexico, Japan, Jilin (China), Indonesia, Turkey, Philippines, India, Vietnam and some other parts in the world.

Year(s) Available:

2002 - 2004; 2005; 2011 - Current

Related Flavors: Pepsi Blue Hawaii
Related Promotions:
Gallery

History Edit

Pepsi Blue was launched in August 2002 and discontinued in Canada and the United States in May of 2004, although it remains available in some parts in China, Indonesia and in the Philippines. Its flavor was the result of taste-testing over 100 flavors over a 9-month period. It was designed to compete with Vanilla Coke, which was produced by The Coca-Cola Company of Atlanta, Georgia. The flavor of Pepsi Blue was described by Pepsi only as "berry" and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like after taste and much more sugary and syrupy than regular cola. It was tinted using Blue 1, a highly controversial coloring agent banned in numerous countries at the time. The move to make a brightly colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%.

Pepsi Blue in other international markets Edit

While Pepsi Blue was selling in the US, and Canada. Pepsi decided to launch the soda into other countries. Such as The Philippines, Japan, Mexico and Turkey in the early years. In the late years : It's Indonesia and China, and Vietnam. Various sources pointed that the drink can be Asia, Korea, and other countries. It is unknown that Pepsi Blue still exists in any of those countries.

Availability in other international markets Edit

North America, and Canada has the soda in Big cans, Bottles (As You seen in the Caption box), 1 liter bottles, and possibly other sizes.

The Philippines has the soda in Fountains 7-eleven as a inconvenience store. Bottles, and Cans.

Japan has the soda in bottles, and possibly cans.

Turkey and Mexico has the soda in bottles.

China has the soda in bottles in the maker's location Jilin.

Indonesia has the soda in cans, and bottles.

Vietnam has the soda as an "IceBolt" Icee machines in markets.

Promotion Edit

Although heavily promoted by PepsiCo, including advertisements by the pop singer Britney Spears and the bands Sev and Papa Roach, as well as in the movies The Italian Job, and Garfield: The Movie, is widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth. Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Other promotions included handing out free bottles from a Pepsi Blue themed VW New Beetle at popular shopping centers around the country. Jolt Cola makes a similar beverage called Jolt Blue CX2; a blue raspberry soda in a battery shaped metal can with a flavor often described as like that of cotton candy. Pepsi Blue was also endorsed by Adam Vinatieri, and then New England Patriots kicker.

In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of the Ateneo Blue Eagles in the UAAP In 2011, Pepsi released Pepsi Blue in Metro Manila, Philippines as Pepsi Pinas. After the Pepsi Pinas was successful, it became a permanent product and renamed as Pepsi Blue. It is rare in bottles and cans but common as a fountain drink at Philippine 7-Eleven outlets. In India, Pepsi Blue was sold during the 2003 Cricket World Cup as a gesture of support to the Indian Cricket Team, the cricketers of which wear blue jerseys.

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