An U.S. Pepsi Fire Bottle.
|Locations Available:|| United States|
United States 7-Eleven (Slurpee)
|Year(s) Available:|| United States: 2004-2005; 2017; 2017 (Slurpee)|
The Philippines: 2004-2005
|Related Flavors:||Pepsi Red, Pepsi Ice, Pepsi Holiday Spice|
|Related Promotions:||Get It While It's Hot|
Pepsi Fire was a Pepsi variant. It was released internationally alongside Pepsi Ice as a limited edition offer. The two flavors were later discontinued in 2005. In Summer 2017, Pepsi Fire was then brought back as a limited edition again in the United States and became discontinued again.
In 2004, PepsiCo shelled out $2.3 million to promote the launch of the two new limited edition flavors in United States, Thailand, south east Asia, Guam, China, Malaysia, Singapore, Saipan, and The Philippines: Pepsi Fire, a hot cinnamon spiced soda, and Pepsi Ice, a blue cool minty drink. The idea was to create a "choose your own adventure" approach to grabbing a drink, letting you choose your soda based on your mood, according to Brand Republic. The two sodas were later discontinued after their original limited edition soda run internationally.
Pepsi Fire was later re-released in the summer 2017 of the U.S. in a 8 week period, starting on May 22nd, 2017 and then until July 17th, 2017. After it's 8 week period run, that it was discontinued again in the U.S.
During the release of Pepsi Fire, another version which was the Slurpee version was released in 7-Eleven. The Slurpee version is later discontinued along with the bottled and canned version.