Pepsi Fire Bottle design.
|Locations Available:|| United States|
7-Eleven convenience stores in the U.S (Slurpee)
|Year(s) Available:|| United States:2004-2005; 2017; 2017 (Slurpee)|
|Related Flavors:||Pepsi Red, Pepsi Ice|
Pepsi Fire was a hot cinnamon flavored Pepsi released in the U.S. alongside Pepsi Ice and other international markets. The two flavors were later discontinued in 2005, and then brought back as a limited edition in the U.S. in 2017, and became discontinued again.
In 2004, the soda company shelled out $2.3 million to promote the launch of the two new flavors in United States, Thailand, south east Asia, Guam, China, Malaysia, Singapore, Saipan, and The Philippines: Pepsi Fire, a hot cinnamon spiced soda, and Pepsi Ice, a blue cool minty drink. The idea was to create a "choose your own adventure" approach to grabbing a drink, letting you choose your soda based on your mood, according to Brand Republic. The two sodas were later discontinued.
Pepsi Fire was later re-released in the summer 2017 of the U.S. in a 8 week period, starting on May 22nd, 2017 until July 17th, 2017. After the 8 week period run. It was discontinued again in the U.S.
During the release of Pepsi Fire, another version which is the Slurpee version was released in 7-Eleven. The Slurpee version is later discontinued along with the bottled version.