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Pepsi Next
Pepsi Next Bottle
A Pepsi Next Bottle.
Description
Flavor: Mid-Calorie
Color: Brown      
Details
Current Status: Discontinued
Locations Available: United States
Australia
France
Finland
Canada
Year(s) Available: 2011 (test markets)
2012 - Early 2015
Related Flavors: Diet Pepsi (Classic Sweetener Blend), Diet Pepsi (Aspartame Free), Caffeine-Free Pepsi, Pepsi Boom
Related Promotions: N/A
Gallery

Pepsi Next was a mid-calorie Pepsi variant released in 2011 to test markets. It was fully released in March 2012, and then in Early 2015, Pepsi Next was discontinued along with Pepsi One. It is sweetened with High Fructose Corn Syrup, Aspartame, Acesulfame, and Sucralose. It is marketed toward those who enjoy the taste of regular Pepsi, but are unsatisfied with the taste of PepsiCo's diet Colas such as Diet Pepsi, Pepsi ONE, and Pepsi MAX.

History Edit

In September 2007, PepsiCo filed for trademarks in the US Patent and Trademark Office, for "Pepsi Next", and "Diet Pepsi Next".

In 2010, PepsiCo began to test Pepsi Next via market research groups. In June 2011, PepsiCo announced that Pepsi Next was going to be moved into two test markets, Cedar Rapids, Iowa, and Eau Claire, Wisconsin. After testing, on February 27, 2012, PepsiCo announced the launch of Pepsi Next.

In the Australian market, Pepsi Next was bottled by Schweppes Australia and is sweetened by stevia which reduces the sugar content by 30% compared to regular Pepsi. Pepsi Next was first introduced in France in March 2013, and in Finland and Canada in March 2014. Stevia extract is used in all three markets.

On June 25, 2013, PepsiCo informed their Facebook readers that the new formulation of Pepsi Next no longer contained aspartame, the artificial sweetener used in many diet soft drinks including Diet Pepsi, hence some bottles sold in the US read 'aspartame free'. However, the continued presence of acesulfame potassium means this version of the product still contained artificial sweeteners.

In Early 2015, Pepsi Next was discontinued in United States and has been replaced by Pepsi True in the Canada.

MarketingEdit

After the launch of Pepsi Next, a television commercial was launched that depicted a young couple, enjoying Pepsi Next.

Eva Longoria, Paula Patton, and Nicki Minaj all have featured in advertisements for Pepsi Next. Paula Patton has filmed a television commercial for Pepsi Next, as has Nicki Minaj.

A series of Internet and print ads were made, with a picture of a can of Pepsi Next, with the words: Real Cola Taste, 60% Less Sugar, Drink It To Believe It.

In the 2013 Super Bowl, Pepsi used its advertising minutes right before the halftime show (which featured Beyonce, a "brand ambassador" for Pepsi) to advertise Pepsi Next. The presentation by Pepsi (the halftime show plus the advertising) was unique in that it featured photos of Pepsi customers. Pepsi had asked customers to send in photos before the Super Bowl.