Yoo-hoo is an American brand of chocolate non-carbonated beverage that is currently manufactured by Dr. Pepper Snapple Group.
Yoo-hoo originated in Carlstadt, New Jersey in the 1920s as a fruit drink called "Tru-Fruit" sold by Italian-American Natale Olivieri in his small soda fountain on Hackensack Street. Olivieri soon found a way to produce a chocolate soft drink that wouldn't spoil in the summer heat as chocolate milk often did. The name "Yoo-hoo," already applied to Olivieri's fruit drinks, became associated with the chocolate-flavored drink as well.
A bottling plant was opened up in Batesburg, South Carolina, by Thomas Giresi in the 1940s.
In the 1960s, an advertising campaign targeted the drink to an older public, featuring Yogi Berra and his New York Yankees teammates. Berra, in a pin-striped business suit, drinks a bottle of Yoo-hoo, lifts it next to his cheek, and says with a smile, "It's Me-He for Yoo-Hoo!"
BBC Industries purchased the rights to Yoo-hoo sometime in the 1950s and retained ownership, until 1976, when it was sold to Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which owned the brand until 1989, when it was sold to the French conglomerate Pernod Ricard.
In 2001, Pernod Ricard sold Yoo-hoo to Cadbury Schweppes, with production responsibilities falling to CS's Mott's group and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once-popular beverage.
The soft drink company's headquarters currently reside in Tarrytown, New York, with plants in Carlstadt, New Jersey, and Aspers, Pennsylvania. The Opelousas, Louisiana, location closed in 2009. At one time, Yoo-hoo owned several other chocolate drink brands as well, including Choc-Ola, Brownie, Cocoa Dusty and Chocolate Soldier.
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